Meta, the social networking giant, has recently been providing valuable advice to content creators regarding the type of content they should post on their platform called Threads. According to a leaked email, Meta has given extensive guidelines to marketers on how to effectively integrate their brands and engage with the audience on Threads. The leaked message not only offered content suggestions but also provided engagement ideas, feature recommendations, and specific examples of successful posts for inspiration.
One of the key aspects highlighted by the Threads algorithm is its focus on content discovery in news feeds, giving it high priority. Threads aims to promote exploration by delivering posts to users beyond their network, presenting a significant opportunity for brands to enhance their reach and potentially reach untapped audiences. If Meta remains transparent about the kind of discovery content that will be prioritized, it can assist brands in making well-informed decisions about their content ideas to ensure maximum visibility on the platform.
The leaked email contains several valuable tips for content creators on Threads. First and foremost, it emphasizes the importance of making a grand entrance. Epic entrances, combining images, memes, and open-ended questions, are suggested as a great way to announce a brand or influencer’s presence on the platform. The email cites examples such as Netflix, Gabrielle Union, and the Backstreet Boys’ first posts as successful instances of epic entrances that can serve as inspiration for other brands.
Engaging with followers is another vital aspect encouraged by Threads. The platform suggests that interactive content can significantly boost a brand’s visibility. Starting conversations, creating polls, and other interactive elements can generate more content, ultimately leading to increased engagement. Although Threads currently lacks a built-in poll feature, the email advises brands to creatively post two images and offer followers a choice of emojis to vote as a temporary solution.
Meta also encourages brands and influencers to initiate challenges or competitions as they tend to lead to more user-generated content. The leaked email mentions the example of a challenge like “If I reach 100k followers, I’ll donate $100,” illustrating how this approach can be effective in fostering increased content creation and engagement.
Puns, it appears, are well-received on Threads and are recommended for brands and influencers to incorporate in their content. The email even cites a Meta pun as an example: “Get Meta About Being On Threads.” Moreover, Meta encourages content creators to talk about Threads itself, utilizing the platform’s name and features within their posts to reinforce its presence.
To make Threads more engaging for users, Meta advises brands and influencers to make use of the platform’s existing tools. These tools include the ability to share up to 10 photos in a single post or upload five-minute-long video clips. While Threads is continuously working on adding new features, leveraging the current available tools can enhance user experience and maintain the platform’s momentum.
The timing of Meta’s content advice for Threads is noteworthy. Within two weeks of its launch on July 5, Threads garnered an impressive 150 million downloads. However, user engagement has shown a decline, with daily active users dropping from 49 million on July 7 to 23.6 million just a week later, according to Similarweb data. With this in mind, Meta’s emphasis on content that fosters more content and generates higher engagement is a strategic move to sustain the platform’s momentum and popularity.
Meta’s efforts to provide comprehensive content guidelines to creators on Threads demonstrate their commitment to promoting engaging and user-centric content on the platform. By encouraging interactive content, challenges, and clever use of puns, brands and influencers can maximize their reach and visibility. Moreover, leveraging the platform’s existing tools can enhance the user experience and maintain user engagement, ensuring Threads remains a vibrant and sought-after social networking platform.
